FIRO Elements of Awareness – old

The backbone of The Human Element approach for organizational transformation

An integrated series of instruments designed to measure various aspects of human functioning and human relationships.

Element B: Behavior

Element B: Behavior is a psychometric assessment based on FIRO theory, created by Will Schutz, Ph.D. It measures preferences for interpersonal behavior in the areas of Inclusion, Control, and Openness and provides a measure of the difference between perceived and wanted behaviors.

The primary purpose of Element B is to provide information for expanding self-awareness. People use Element B to:

  • become more effective leaders and managers
  • assist in executive coaching
  • facilitate the development of high performing teams
  • build collaborative skills and resolve conflict
  • improve customer service
  • improve personal and interpersonal effectiveness

Integral to The Human Element approach

Will Schutz created Element B as part of his comprehensive methodology for addressing the human issues in organizations, called The Human Element. In addition to Element B, The Human Element uses several other FIRO-based instruments called The Elements of Awareness, and a variety of experiential methods to form a transformational learning experience that leads to profound improvements in individual, team, and organizational performance.

A Unique Instrument-based Training Approach

The primary purpose of Element B is to provide information for expanding self-awareness. Increased self-awareness improves your understanding of why you behave in the way that you do and allows you to be more effective as a leader, manager or team member. Rather than telling you the answers or what they think you should do, Element B practitioners create an environment where you assess your own scores and make your own interpretation — helping you to create your own knowledge of what the scores mean for you right now. Element B does not measure fixed traits or attempt to classify you into a particular category or style — it is not an evaluation. There are no “good” or “bad” scores.

Element B-based training helps people:

  • focus on understanding human behavior and interaction to solve problems rather than assign blame.
  • understand how people function and help them to recognize the relations between each pattern of behavior and its consequences in the work environment.
  • become totally aware of their own behavior patterns and consequences. The enemy is self-deception. Once you decrease your self-deception and are self-aware, whatever you do is your conscious choice.

Coaching & Teams

Element B Coaching uses FIRO Theory to help you understand your behavior by breaking it down into three components:

Inclusion—amount of interaction—the area concerned with achieving the desired amount of contact with people

Control—structure of interaction—the area concerned with achieving the desired amount of control over others

Openness—depth of interaction—the area concerned with achieving just the desired amount of openness with others

Coaching helps you explore the similarities and differences you share with others, and how we tend to get in our way.

Moreover, Element B coaching shows how you see others through the lens of your own preferences. It helps you explore the degree to which your behavior is rigid or flexible in order to maximize your interpersonal effectiveness.

Training with Teams

Understanding how teams and relationships work is helpful in solving problems and improving output. A popular myth in organizations is that there is not time to deal with personal relationships. There are deadlines, bottom lines and goals to meet—and they take priority.

Ignoring personal problems in favor of “practical matters” is organizational self-deception. When interpersonal problems exist and are not dealt with, the productivity of the organization inevitably suffers. It is more true to say that organizations cannot afford not to take the time to deal with relations between people.

Element B training with teams helps members give non-defensive behavioral feedback. Teams can also evaluate how members relate to each other in the way their behavioral aspects (inclusion, control and openness) influence the team’s atmosphere, as well as how the their behaviors can affect the compatibility of their roles. The training provides the useful information for teams to find solutions to accurately measure their compatibility and increase productivity.

The Element B Certification course is held on-demand. Contact us for more information.


The course will certify you to use Element B: Behavior, as well as provide you with an introduction to The Human Element® approach, a comprehensive body of work designed to improve individual, team, and organizational effectiveness.

Who Should Attend

Human resource managers, consultants, and executive coaches who want to use Element B for individual and team applications or who want an introduction to the FIRO-based Elements of Awareness and The Human Element approach.

Tuition | $800

Duration | 2 days

Class Size | 4-24

Contact Us | Send us an email

Questions & Answers

What do you do in the Element B course?

Learn and practice. People learn the most when engaged in activities that move learning from the cognitive realm to an experiential one. The Human Element provides opportunities to learn practical skills through a variety of exercises and then provide ample opportunity for you to practice these new skills and receive immediate feedback. You lean how to use specific techniques and tools that can be applied immediately upon return to the workplace.

Specifically, we use lecture, verbal and non-verbal activities, visualization, group feedback, and FIRO-based psychometric instruments that quantify behavior, team compatibility, and self-concept. These provide powerful means for immediately implementing lasting changes both on a personal and organizational level.

Is there a shorter version?

No. Because The Human Element is highly experiential, it cannot be shortened effectively. Our two-part Human Element Course is an introduction to The Human Element (and a pre-requisite for this course) that covers the core material for those who are not ready to engage in the full process.

In addition, we can customize Human Element solutions for your organization to fit your schedule. Contact us to learn more.

Is this a “touchy-feely” workshop?

We do encourage you to get in touch with your feelings because behaviors are driven by feelings and if you want to change behavior, you have to understand what drives it. If you want to improve relationships with others, it is helpful to understand what impact your behavior has on others.

What if I don’t want to do something during the workshop?

You are invited to participate and will not be forced to do anything. In fact, one of the core concepts of The Human Element is choice, and you will have the opportunity to practice making deliberate choices throughout the workshop.

Where and when does the workshop take place? What are the hours?

The Element B Certification course is held on-demand. Contact us for more information.